Social Media Solutions: Benefits for Your Business

Mohan Mohnish Mukkar - In the virtual space, nowadays companies and brands seek to be where their customers are:  Facebook Twitter and Linked In are thus the new contact opportunities. But the attempt should not be to find interesting ways to be present on Facebook. Mohnish Mukkar

Instead ask yourself if you know what the user finds as the most exciting part of the Facebook experience. When is he or she the most eager to socialise with a brand online? And when she or he does meet it, what are their expectations from it? Mohnish Mukkar


There are some simple ways your business can benefit from implementing an effective social media marketing plan:

1. Social Media Reduces Your Overall Marketing Costs
First and foremost, the ability to tweet a message or post something to Facebook is dramatically more cost effective than running a paid ad or mailing thousands of marketing pieces - so that you can get the best bang for your marketing rupee.

2. Social Media Can Impact Your Organic Search Results
When it comes to impacting your website’s position in search engines, you have been told that you need to create both optimized and compelling content if you want to be found.

What social media does is allow you to broadcasting your content out to a wide range of interested readers. Interested prospects then visit your content, subscribe, tell their friends, and ultimately link to it. Google and Bing both pay attention to social signals like this when they decide how to rank links on the search results page.

3. With Social Media You Can Demonstrate Better Customer Service
Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.

4. With Social Media You Can Design Your Own Online Personality
The idea is that social media is more like a cocktail party than a business meeting. When you humanize your brand in this way, it makes it easier for consumers to connect with you and develop loyalty.

5. Social Media Lets You Associate with Other Businesses
The fact that you are able to connect directly to the consumer means you can use this platform to also connect to other entrepreneurs and business owners.

6. Customers Can Validate Your Business on Social Media
The idea behind allowing customers to correspond directly with you is so that they can get the best customer service possible. So when customers sing your praises to their friends it not only validates you, but increases the chances that someone else is going to give you a shot next time they need your services.

7. With Social Media You Can Provide Value
The idea that you can provide a truly valuable service to your target market means you are positioning yourself as an expert in your industry.

8. Social Media Lets You Gain the Competitive Advantage
If used correctly, social media will boost your search rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing all while providing your consumers with the value they want.

Mohan Mohnish Mukkar develops software and media songs and videos for the mobile platform and the mobile internet platform. Mohan Mohnish Mukkar expertise is in mobile solutions and cloud infrastructure technology.